CELL IQ ASSESSMENT FLOW

End-to-End Journey Map

A visual diagram of the complete Cell IQ lead flow — from initial capture through results delivery and call preparation.

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STEP 1
Start / Eligibility
Lead capture form
Full name, email, phone
Sex, date of birth
Primary health goal
Creates Lead record
ROUTE
/cell-iq/start
LEAD FIELDS WRITTEN
full_nameemailphonesexdate_of_birth
STEP 2
Questions
Health questionnaire
Symptoms (multi-select)
Duration of issues
What they've tried
Life impact + own words
ROUTE
/cell-iq/questions
LEAD FIELDS WRITTEN
symptomsdurationtried_so_farlife_impactown_words
STEP 3
Approved
Approval + progress
Confetti celebration
'You're approved' bar
2-step progress tracker
CTA → Book your call
ROUTE
/cell-iq/approved
STEP 4
Result / Book Call
Calendly scheduler
Inline Calendly widget
Lead info pre-filled
Practitioner assignment
On booking → Booked page
ROUTE
/cell-iq/result
LEAD FIELDS WRITTEN
call_bookedcall_timepractitioner
STEP 5
Booked Confirmation
Call booked — start assessment
Call details confirmed
Practitioner + time shown
CTA → Start assessment
Lead syncs booking data
ROUTE
/cell-iq/booked
LEAD FIELDS WRITTEN
call_bookedcall_time
STEP 6
Complete / Results
Cell IQ report + call prep
Ready-for-review stamp
Score revealed on call (locked)
Optional CRP add-on
Add to calendar (.ics)
Confirm attendance
Case studies, FAQ, testimonials
ROUTE
/cell-iq/complete
LEAD FIELDS WRITTEN
cell_iq_scoreconfirmed_attendancecrp_interestassessment_complete

Lead Entity — Data Captured

Lead Capture
full_nameemailphonesexdate_of_birth
Health Data
symptomsdurationtried_so_farlife_impactown_words
Booking
call_bookedcall_timepractitioner
Results
cell_iq_scoreassessment_completeconfirmed_attendancecrp_interest
Score Hidden Until Call
Cell IQ Score is saved to the Lead entity but never shown to the user — revealed only during the practitioner call.
Calendly + .ics Calendar
Booking via inline Calendly widget. Add-to-calendar button downloads a universal .ics file with a 1-hour reminder.
Admin-Only Deletion
Lead records can only be deleted by admins. Public flow has open create/read for lead capture.
Lead capture
Health data
Approval
Booking
Results
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